The Owner's Operating Dashboard

A step-by-step system for building the one-page dashboard that tells service business owners exactly how their business is doing — every week.

Most service business owners run their company on gut feeling — until a cash crunch, a missed deadline, or a churned client makes it obvious something was wrong for months. The Owner's Operating Dashboard fixes that. This practical playbook shows you exactly which metrics matter across sales, delivery, financials, customers, and team; how to calculate them even without a finance background (utilization rate, gross margin, cash runway, win rate); how to lay them out on a single scannable page; and how to run a 20-minute weekly review ritual that turns numbers into decisions. Includes a ready-to-use dashboard template and setup checklist.